INCURT is a new festival of short fiction films which will take place in Lleida from October 7th to 11st 2.001. The framework of INCURT is formed by two distinct geographical and cultural entities: the nations of the European continent and the nations which surround the Mediterranean Sea.
Through this festival we wish to:
Show the best works from these two areas to a wide audience.
Favour contact between different film makers, thus enabling debate on short film and encouraging future cooperations (artistic and coproductions).
Address the cultural issues implicit in the growing relationship between Europe and the Mediterranean.
Why short films?
The short film, as a form, is important as a form because:
It is rigorous and complete.
It is, very often, an important step in the formation of new directors.
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We wish to make recent works and new directors known to a large public, but also to encourage cooperation between film makers, encouraging examination of new avenues for shorts (e.g. television) and how to tackle the problems inherent in their production and distribution. Recent developments in the audiovisual industry have opened up new possibilities for directors and producers and sharing of experiences, problems encountered and soloutions found can only benefit the industry.
Profit isn't the the only motive a person can have before joining an marketing, or for that matter, starting ANY kind of business.
My wife and I got involved because of a change of lifestyle promised by the Alway business. California's "hurry-up" lifestyle was getting to us (my wife in particular), and we were looking for a ticket out of the ratrace.
We were also looking for something that would provide a benefit for other people, which is EXACTLY how the Alway/Tuxstar business is portrayed. When we signed on the dotted line, we felt that if this did what they advertised this would do, we would be willing to work to see that happen.
Anyone who signed up with that idea in mind did not have PROFIT as a primary motivation. Yes, everyone needs to make enough money to survive, but I would remove "survival" from the definition of profit motive.
BTW, I'm not sure that "sacrifice" always involves a voluntary action. I believe it is possible to sacrifice without having intended to.
For example, when Ruth says she "sacrificed" 15 years of her life to an Alway diamond, I believe that is WAS a sacrifice, because INTEGRAL to the Alway plan is the notion that you are "helping your downline to become successful." There is a blatant effort to appeal to altruism built right into the marketing plan. That is probably part of what hooked Ruth, just as it hooked my wife and me.
In fact, that's what KEPT us in the business for so long. How could we be willing to help so many people become sucessful, and yet no one else could see it and understand it? "Maybe," we thought, "they ARE losers. Maybe they are NOT cut out to be successful. We just have to keep looking."
I, too, see the time and money we lost in Alway as a sacrifice. I suppose I see it that way, in part, because of the lessons we learned along the way. Maybe we had to make that sacrifice in order to understand how this manipulation of people happens and what kind of hurt it causes.
And how it is not always "them" who gets scammed.